Instead of Facebook and Instagram, Generation Z has other communication channels: Snapchat or TikTok. Generation Z (1997-present) is setting new standards in the difficulty of online marketing. It gets trickier with Generation Y or Millennials (1980-1996), where a majority spend time on Instagram. Many marketers today face a new challenge: How do we reach Generation Z? By comparison, Facebook is an ideal foundation for reaching Generation X (birth years 1960-1979) and Baby Boomers (born before 1960) online. Understanding and reaching Generation Z: Brand loyalty as an advertising strategy But which social channels does Gen Z use particularly frequently? Snapchat or TikTok? We give you an overview of how you can reach Generation Z with organic and paid content on Snapchat or TikTok.
They are tech-savvy, digitally connected and grew up with online media, which is why they are also called digital natives.
Generation Z includes teenagers and young adults born around the turn of the year.
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